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First Floor, Legacy House
Plot 38B Windsor Crescent, Kololo.
P.O.Box 2841, Kampala, Uganda

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Entry into the High-End Bread and Confectionery Market

 Objectives

This project involved provision of consultancy services to Karveli Food  prior to the company making an entry in to the food & beverages, bread, confectioneries, and ice-cream market. The main objective of the project was to develop a market entry strategy. Other objectives were to carry out the following:

  1. Supplier and supply-chain analysis.
  2. Product analysis and sourcing.
  3. Market analysis.

Our client intends to open up a high end restaurant in Kampala.

Approach

  1. Conducted a market and industry study of the different products that the client intends to offer at the restaurant.
  2. Developed a market entry strategy that included assessment of technical requirements, marketing plan, management plan, and operations plan.
  3. The operations plan highlighted  action plans for sourcing raw materials, hiring  labour, quality control, and an implementation timeline. 
  4. We carried out optimal branch mapping of several potential branches of the restaurant.
  5. Our team developed business cases for different branches.

Outcomes

  1. The market survey we conducted played a major role in informing Karveli Food’s market entry approach. 
  2. Karveli Foods not only opened to positive reviews but has also managed to become one of the most popular high end restaurants in Kampala.