Client: Ngetta Tropical Holdings
Focus: Data-Centric Marketing Strategy Development and Financial Modelling
Partner: Palladium Group
Supported By: Department For International Development – UK (DFID)
Support Program: Transforming the Economy through Climate Smart Agriculture – Northern Uganda (NU-TEC)
Executor: Asigma Advisory
Ngetta Tropical Holdings, is an agro processing company with interest in the value chain proposition of oil seeds and other crops that include amongst others sunflower, soybeans, simsim, beans, rice, cassava, maize and cotton. The company sources its grain from cooperatives of over 20,000 farmers that it supplies seed imported from South Africa, in an ecosystem that is being supported by SNV Netherlands Development Organisation and USAID Feed the Future.
Our approach was data centric. Prior to formulating any strategies we carried out market research and collected data from cooking oil sellers throughout major regions in Northern Uganda: Lira, Pakwach, Oyam and Kitgum.